Conversion Rate Optimisation (CRO) is critical for maximising your marketing efforts. At Leadly, we review and optimise your website conversion rates to increase your revenue and acquire more customers from your existing traffic. This leaves you with the funds required to improve your marketing budget and effectively measure your return on investment.
CRO improves decision making by collecting large amounts of data based on how future customers interact with your brand. This allows informed decisions to be made based on data rather than guess work. By using the data available from CRO you can prioritise the aspects that need improvements to increase your conversion rate.
As CRO can help improve decision making it can also help reduce risk to your business. The data that is collected enables you to make decisions based on evidence, therefore reducing risk of loss. You can build on the evidence gained from using CRO and can switch back to your original plans if need be.
Using your CRO strategy to optimise your website can help grow your mailing list. Growing your mailing list can help increase the reach of your business and brand awareness. By distributing emails and newsletters you can push new content and CTAs to continue your user's journey and ultimately drive more conversions.